I am trying to determine how to use Twitter in my profession. I believe in order for the Twitter site to be valued, you need to keep it current and active on a daily basis. I just don't know if I have the time to incorporate Twitter into my daily life. One use for Twitter would be to Tweet on career exploration targeted at students. However, I know several schools in the area are not allowing students access to social media websites such as Twitter and Facebook. So I am perplexed on whether the time commitment is worth the work.
I have two Linked In groups that I oversee. The two groups are the NEW Manufacturing Alliance and North Coast Marine Manufacturing Alliance. I try and have a weekly update on both Linked In websites. However, I only share information that I feel is of value to the members who are part of the website. Recently I saw a post from a person that was complaining that the posts of another social media website were more spam-like than valued information. This person was going to cancel his membership in the group. I believe there needs to be a balance of good information, not just posting for the sake of posting.
I feel that social media websites are a good resource for information. The concern is having valuable content, so it is worth the readers time. Each member of a Linked In group probably has many groups they can follow. It is important to continue to have strong content to keep people coming back to the site. I believe this form of social media will continue to grow and understanding how to maximize how to use it is imperative.
Great post, Ann! Although I do believe a regular presence on tools like Twitter is important, we also need to ensure the information we are posting is relevant and interesting to our constituents. Without considering our audience, we could actually hinder engagement more than help it. It's easy to get too "spam-y" or annoying on social media, so quality not quantity is paramount. We need to find that balance between frequency and relevancy.
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